What is social listening? How can it help improve your mobile app experience?

Let’s assume you have a mobile app on a prominent app store. You get a few thousand downloads and begin to establish your foothold in the market. One day, you happen to chance upon a social media post that mentions your brand. The post says your launch screen is great but takes too much time …

Users uninstalling your app? Fixing the high churn rate problem

It’s never nice to see people leaving an app. The task of bringing people to an app is hard enough. To see the same people then leave hurts overall app metrics like ROI and the brand itself. The numbers paint a bleak picture too. 25% people abandoned an app after using it once in 2019. …

Mobile apps attract more sales than mobile websites – Find out why

This is the best time for businesses willing to expand in the online realm. The combined power of eCommerce and mCommerce is fueling their growth and expansion. Anyone can easily set up an eCommerce website and complement it with an app by signing up for an app creator online. Suggested Read: How to set up your …

Android & iOS users: How do differences in user behaviour affect app strategy?

We often make the mistake of putting all potential app users in the same basket. Distinctions based operating systems (Android or iOS), demographics, and even personality do not come instantly. It requires years of experience in market research to develop such an instinct. Differences in app user behaviour are obvious when we consider demographics as …

10x sales with these three ecommerce mobile app optimizations

Online shopping and mobile apps are slated to together become the most powerful financial juggernaut in the coming years. A study recently showed 85% buyers online prefer using mobile apps for shopping instead of mobile websites. Anyone running an ecommerce online business has to consider entering the app market. The mobile app market doesn’t come …

How Can a Mobile App Help your Wholesale Business?

Mobile phones have near ubiquity today. It is hard to imagine someone living without a smartphone let alone finding someone in such a situation. The same is true for internet access. People today have access to an entire world of applications with the help of smartphones and internet access. This combination has naturally caused great …