What is content experience? How does it affect modern-day content marketing?

Digital marketing has had a major influence on content writing practices. While quality content is still an existential requirement, the approach to writing has changed. Let’s go back to a time before digital marketing became prevalent. The main job of a content writer was to engage and inform the end reader. There was no mention …

Four essential design tools to elevate the visual appeal of your mobile app

Design is an essential tenet in the development of a mobile app. Generally, we look at the visual appeal of a mobile app to characterize its design. However, aesthetics are not the only factor in evaluating app design. An app can look glorious and yet have a poor design. How? Good mobile app design is …