Social media has become the ultimate marketing and communication channel for all brands, businesses, organizations, and individuals.
Brands are especially motivated and active when it comes to harnessing this tool for their commercial benefit. It is connecting brands with their potential and existing consumer base.
While it is important that modern businesses today create a website and build an app with mobile app creators, using social media is equally important for a robust brand presence online.
However, despite being present across different platforms, many brands still miss out on some basic but essential practices of social media.
What are these practices and how can you implement them across different social media platforms as an online brand? Stay with us till the end and find out!
5 things you should start doing on social media
Start implementing the following best practices on social media and give a boost to your engagement and traffic strength:
#1: Cross promotion on different platforms
Many brands often end up isolating their one account from the other. While it is beneficial to have an extensive brand presence across platforms, interlinking those accounts and pages is even more important.
You may update your profile copy in such a way that it redirects users of one platform to the other. Also, curate campaigns and content that suit different platforms. Ensure that the traffic that you attract on one platform, reaches other as well.
#2: Integrate social media on website & app
Let your website visitors and app users get direct access to your social media accounts. You can get direct integration of social media accounts and pages through some tools and plugins.
For instance, AppMySite mobile app creator enables its customers to create apps and integrate their social media accounts with the app.
#3: Promote social accounts in ad campaigns
Many brands run ad campaigns and post marketing content on social media platforms. However, very few of them remember to promote their social media accounts in these campaigns.
For instance, when you send out marketing emails and messages to your subscribers and customers, you can integrate links to your social media accounts.
#4: Publish user-generated content
Communication is a two-way process. Hence, if you are only focusing on propagating your own messages and ideas, it can backfire in the long term. So, enhance your listening skills.
Analyze and share your users’ feedback and suggestions on different platforms. You can also invite user-generated content like slogans, pictures, promotional content, etc., to keep your prospective customers engaged with your brand.
#5: Run reward campaigns & contests
You must always make efforts to keep your followership pumped up and energized. In order to keep them engaged with your brand, you can run some social media specific initiatives.
This may include contests where you give away prizes and coupons to participants and winners. You may also offer some discount to people who promote your brand and refer it in their circle.
Suggested Read: Twitter carousel ads are here: Discover the best tips to use it for app install campaigns
Wrapping up!
That was all from us for today! Implement these strategies across your social media brands and ensure a spike in your current traffic and engagement rate.
If you want to learn of more such tips and tricks, then follow our blogs and get all the latest updates about the mCommerce industry. Also check out AppMySite free app builder and build an app if you do not already have one.
Rule the market with a 360-degree solution for your customers and a wholesome outreach strategy. Create a robust website, partner it with a native app and build an extensive brand presence on social media.
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