App store optimization is very easy on the surface level. This perception of extreme simplicity largely comes from the fact that ASO chiefly involves the optimization of an app listing metafields.
This perception is not entirely wrong, but it is incomplete. A large part of ASO does indeed revolve around the optimization of app name, description, icon, screenshots, and more. This is naturally the part most people see ASO experts working on in real-time.
There is an unseen part of ASO that many remain unaware of. A lot of work goes into shaping each metafield on an app listing. Professionals leverage a range of different app marketing tools to sharpen their organic push. Practices like rank tracking, keyword research, localization, custom store listing, conversion tracking, and more are also key tenets of app store optimization
It is easy to create an app thanks to automated app making tools like AppMySite. Thus causes a natural shift in focus towards app marketing and by extension, app store optimization.
It is vital to work on app store optimization with the right tools. This helps professionals make more informed decisions about a variety of meta field updates.
This piece provides a breakdown on the top five app store optimization tools you can use to boost organic visibility and rankings.
#1 – Apptweak
Apptweak is the most recognizable name in the world of app store optimization. It provides users phenomenal insights on the inner workings of app store rankings and visibility.
Source: Apptweak
It provides a number of useful features app companies can use to enhance their organic visibility. Here’s a summary of some of those features –
● Keyword research data to help users identify the keywords they should be ranking for.
● Localization features to help users maximize app listing visibility in different regions.
● Competitor data to see the keywords and regions other apps are targeting.
● Essential data like conversion and click-through rates.
● Special tools for search ad research and optimization.
● Monitoring tools to evaluate the performance of an app store listing.
Users can start with a seven-day free trial before graduating to a paid plan.
#2 – TheTool.io
Source: TheTool.io
TheTool.io is an ASO-focused tool designed to help app companies looking to optimize their app store visibility.
It is often counted amongst one of the top mobile app marketing tools for companies to leverage. Users can find intelligent insights on the performance of their app on both Google Play and Apple App Store. TheTool.io also provides a number of free resources in the form of blog posts to help users see the path to reaching top rankings.
Here are some of its notable features –
● Visibility tracking in Similar Apps section to help users exploit additional traction.
● Connectivity with Google Data Studio to centralize all data sources on one platform.
● Localization insights to help app companies track their visibility in different regions of the world.
● Keyword analysis tool that helps identify unknown keywords that can bring a lot of traffic.
● Audit app store listings to identify the overall optimization status.
Users can start with a 14-day free trial before upgrading to a paid plan.
#3 – Sensor Tower
Sensor Tower is an ideal tool for keyword research. It is best known for providing unique insights on the keywords app companies must target.
Source: Sensor Tower
App companies are known to specifically use Sensor Tower for keyword data alone. Keywords can have a big role to play in an app’s organic visibilit, especially on the Google Play Store.
Here are some of the key features it offers-
● Keyword research tools that help identify unique searches an app can rank for.
● Keyword translation features to help in localization efforts.
● Revenue insights to help app companies take up better monetization tactics.
● App listing monitoring systems that help users analyze the number of visits and conversions they get.
Users can start using this tool at $79/month. There are additional plans offering custom enterprise solutions.
#4 – Google Keyword Planner
Keyword Planner is one of the most used marketing tools online. It is generally used by marketers to find keywords for SEO and ad campaigns.
Source: Google Support
Not every app company out there can afford to purchase subscription plans for high profile tools. This is where a tool like Keyword Planner can help. It is not tailored for app store searches, but it can still point marketers in the right direction.
Here are some of its popular features-
● Keyword volume data to help marketers evaluate the popularity of a keyword.
● General CPC data to estimate overall competition as well as the potential cost of an ad campaign.
● Data filtering features according to country and language.
● Historical keyword data to help app companies view volume within the right context.
The best part? Keyword Planner is free. You can start using it right now without paying a penny. The only problem is you won’t see the exact volume of the keyword in a free plan. You can start seeing the volume if you simultaneously run an ads campaign on Google.
#5 – App Annie
App Annie is a large scale app marketing and analytics tool. It has a large database of mobile app data. This is a key reason App Annie can provide very accurate data compared to other tools in the market.
Source: App Annie
Some of the key features App Annie offers are –
● Tracking app store rankings for important keywords.
● Offering cutting edge insights on the type of keywords an app company must target.
● Monitoring app performance on one dashboard alone.
● Revenue data to help app companies select the right monetization strategy.
App Annie comes with a free version. Users can upgrade to get access to more features.
In conclusion
ASO tools can make the lives of app marketers much easier and bring real results in terms of app visibility. It is time app companies start using these tools to optimize their organic app store visibility on the Google Play and Apple App Store.
Tools like AppMySIte have already made app development simple. Anyone can use an online app maker to build an app now. This makes verticals like app marketing much more important.
This piece covers five important ASO tools that help enhance visibility and rankings on app stores. There are many other tools that we’ve missed out here. The ones discussed here nonetheless represent the best of the app marketing space.
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