Personalization is the new key to success in the universe of business, both online and offline. Besides, local culture and influence also plays a key role in shaping the persona of your buyers.
When a product appeals to customers in a language they perceive and prefer, it becomes easier to penetrate the market. It also widens the impact of the brand in the new but concentrated play area.
Whether you are a multinational brand with a humongous turnover, or a small scale business set-up, localization is mandatory for success. The same goes for mobile-friendly businesses who want people to download their apps.
Every time you approach a new market, you are welcomed with new opportunities and prospects. However, it does not come without mind-wrecking challenges.
So, should be your strategy when you launch your app in a new market and should you try to localize it, read the blog till the end, and find out!
Suggested Read: Know how AppMySite is elevating the success of homegrown brands
Five tips of localization that can make you a winner
When approaching a new market, research, localization, knowledge of the competition and extensive efforts can play a key role in determining your success.
You can back all of these with the tips listed below and ensure huge number of app downloads, traffic and conversions:
#1: Build and market the app in local language
Language can help reduce many barriers. Building an app in the local language can give a boost to your appeal and increase your chances of earning a good strength of traffic and downloads.
You can easily achieve this with AppMySite’s DIY app builder tool. It enables you to create app online without coding. You can also get the add on solution to publish app in your preferred language.
Even when it comes to marketing your app, you should focus on the local culture, traditions, influences, etc., and try to use them in your content and strategy.
In fact, you can create the campaign in local language or use influencers popular in that particular region to promote your app launch. The trick is to try to be more relevant without pushing too hard.
#2: Conduct extensive research to build strategy
The key lies in knowing your customers. Information and data can be a game changer in any field. So, even before you approach the people with your app, try to know about them.
Conduct an extensive research about the demographic and psychographic details of your targeted audiences. Know about their preferences and offer the same.
Also conduct extensive competitor research to find out what is or is not working for them. This will help you reduce flaws and drawbacks and make a strong start.
#3: Customize offers that are relevant for local buyers
The “same size fits all” rule does not apply to marketing. What may be a great marketing technique in one location, might fail badly in the other! Hence, localization of the campaign is important.
It is also not just enough to talk to people in their local language. You will also need to localize the offers, deals and discounts for the local people.
For instance, you can partner with local brands and outlets in the vicinity and reward your buyers with coupons to that store, a local event ticket, and similar incentives.
#4: Leverage moment marketing based on local events
Keep an eye out for local incident, events, happenings, news, trends, and more. Use this information to strategize your business goals and marketing campaigns.
Find out what is in demand and vogue in that particular region and spin a campaign around that idea. You can also participate in a local event and become a sponsor or brand partner.
Suggested Read: Know what is Moment marketing and how to use it for your mCommerce business
#5: Localize your branding and ASO strategies
Instead of having a bird eye view, focus on the little and intricate details. Narrow down your field area and targeted audience strength to channelize your resources better.
Also have a local approach in your SEO and ASO initiatives and target keywords popular in that area. Also ensure that your local branding game is strong.
For instance, you can run promotions in local newspapers, radio, etc., and host launch events in local restaurants, food joints, malls, and other public places.
Suggested Read: How App Store Optimization boosts the ranking of your mobile application
Wrapping up!
That was all for today! Hope you got some really helpful insights and are now prepared to launch your app with a bang. Ensure that it appeals to the local buyers and wins their attention, followed by their hearts.
If you wish to know more about mobile app development and marketing, you can also checkout our other articles and blogs. We have a huge collection of helpful articles and tutorials that can make your journey easier!Go ahead and feel free to make the most of it. Enter the mobile app industry and reach the mobile-friendly buyers with ease.
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